Subject: Heritage Management
Course: Heritage Management
ECTS credits: 6
Language: Croatian
Duration: 1 semester (winter)
Status: compulsory and elective
Method of teaching: 2 hours of lectures and 2 hours of seminar
Prerequisite: n/a
Assessment: written report/exam

Course description:
The Nature of Heritage and its forms in Identity (individuals, social and cultural groups, towns, communities, nations); Research, gathering and data processing about Identity, as well as its communication; Act of the Heritage Institutions; Other activities of identification, study, preservation and forming of Identity (journalism, Citizens (NGO's) associations); Destination Marketing and Public Awareness; Importance and implications of the Heritage actions; Identity as a generative part of the development strategy; Cultural Tourism; Cultural Industry; Destination Industry; Heritage management as a development tool; Heritage in the strategy for Sustainable Development; Understanding Identity as comprehension of our (collective and individual) selves; Moral value of Identity (although different, at the same time similar by importance and the right to exist); Heritage Management as part of social management; Identity as a need in the globalize surrounding (acculturation, disculturation, co-modification and internationalization); Acting for public benefit; Identity in the process of accomplishing eternal piece and trust; Identity as a mean to preserve the diversities.

Course objectives:
To comprehend the complexity of the concept of identity in the contemporary society; to comprehend and understand the interrelation of identity and heritage; gain theoretical and practical knowledge about the ways of using and managing of the identity/identities within the frames of heritage; to realize the forms of various social practices in which the identification, protection and communication of identity are the central process.

Quality check and success of the course: Quality check and success of the course will be done by combining internal and external evaluation. Internal evaluation will be done by teachers and students using survey method at the end of semester. The external evaluation will be done by colleagues attending the course, by monitoring and assessment of the course.

Reading list:
1. Collection of essays: a) Harvey, David C. Heritage pasts and heritage presents : temporality, meaning and the scope of heritage studies. // International journal of heritage studies. 7, 4(2001), pp. 319–338 or Harvey, David C. The history of heritage. // The Ashgate research companion to heritage and identity / eds. Brian Graham, Peter Howard. Farnham : Ashgate, 2008. pp. 19-36.; b) Schofield, John. Heritage management : theory and practice. // The heritage reader / eds. Graham Fairclough [et al]. London ; New York : Routledge, 2008. pp. 15-30.; c) Graham, B.; Ashworth, G; Tunbridge, J. The uses and abuses of heritage. // Heritage, museums and galleries : an introductory reader / ed. G. Corsne. London ; New York : Routledge, 2005. 26-37.; d) Davis, Peter. Places, 'cultural touchstones' and the ecomuseum. // Heritage, museums and galleries : an introductory reader / ed. Gerard Corsane. London ; New York : Routledge, 2005. 365-376.
2. Smith, L. Uses of heritage. London : Routledge, 2006.
3. Graham, B.; Ashworth, G; Tunbridge, J. A geography of heritage : power, culture and economy. London : Arnold, 2000.
4. Kirchenblatt-Gimblett, Barbara. Destination Culture / Tourism, Museums and Heritage, University of California Press, Berkeley, Los Angeles, London, 1998. or Boniface, Priscilla; Fowler, Peter J. Heritage and Tourism in the Global Village (Heritage: Care, Preservation, Management). Routledge, London, 1993.
5. Castells, Manuel. Moć identiteta. Zagreb: Golden Marketing. 2002 or Segalen, Martine (ed.). Drugi i sličan - pogledi na etnologiju suvremenih društava (Chapter II - Identiteti i kulture). Zagreb. Jesenski i Turk. 2002.

Additional reading list:
1. Daun, Ake; Janson, Sören (ur.). Europljani - Kultura i identitet. Zagreb. Jesenski i Turk. 2004.