Course: Publishing and booktrade
ECTS credits: 6
Language: Croatian, German
Duration: 1 semester
Status: elective
Method of teaching: 2 hours of lectures and 1 hour of seminar
Assessment: oral exam

Course description:
Contemporary definition of concepts: publisher, distributor, publishing. Traditional and online publishing. Price and distribution. Print-on-demand technique. Real and network bookstores. Book fairs. Publishers’ and librarians’ catalogues. Historic survey of printing and publishing in Croatia (selection of topics). Contemporary publishing in Croatia. Statistic indicators. Book market research. Rationalisation of the book sector. Development of numbering and coding systems for publishing products: ISBN, ISSN, ISMN, ISAN, SICI, BICI. Machine-readable code EAN. ISCW specification for unpublished contents. E-commerce and development of DOI and URN specification. Standardisation of identification systems. Metadata for various business operating systems.

Course objectives:
The students shall learn about the development of publishing and librarianship (traditional and electronic) with special reference to the development of identification systems and their importance for printed and electronic material.

Quality check and success of the course: Quality check and success of the course will be done by combining internal and external evaluation. Internal evaluation will be done by teachers and students using survey method at the end of semester. The external evaluation will be done by colleagues attending the course, by monitoring and assessment of the course.

Reading list
1. Hakala, J. Dublinski osnovni skup elemenata metapodataka. // Vjesnik bibliotekara Hrvatske 43,1/2(2000), str. 49-68.
2. KLAIĆ, V. Knjižarstvo u Hrvata. Zagreb : S. Kugli, 1922.
3. STIPČEVIĆ, A. Povijest knjige. Zagreb : NZMH, 1985.
4. ŽIVKOVIĆ, D. Elektronička knjiga. Zagreb : Multigraf, 2001.
5. ŽIVKOVIĆ, D. Nakladnici knjiga i nota u Hrvatskoj 1997/98 : adresar. Zagreb : Nacionalna i sveučilišna knjižnica, 1997.

Publishing and Booktrade is a subject taught in several courses, e.g. Printers and publishers of Zagreb in 19th – 20th century; A book from writer to reader; E-publishing; Croatian periodicals in the European context