Course: Media culture
ECTS credits: 3
Language: Croatian, German
Duration: 1 semester
Status: elective
Method of teaching: 1 hour of lectures and 1 hour of seminar
Assessment: oral exam and a seminar paper

Course description:
Traditional and new media, cultural industry, cultural patterns, mass communication, power of media, actual trends and their influence on the work with media, new professions in the European media environment.

Course objectives:
The students shall acquire knowledge on the origins, development and nature of media, of media culture, of the role of participants in the media process; they shall acquire capability to evaluate media products, develop their own point of view and critical opinion.

Quality check and success of the course: Quality check and success of the course will be done by combining internal and external evaluation. Internal evaluation will be done by teachers and students using survey method at the end of semester. The external evaluation will be done by colleagues attending the course, by monitoring and assessment of the course.

Reading list
1. Castells, M. Informacijsko doba: ekonomija, društvo, kultura. Zagreb: Golden marketing, 2000-2003. Sv. 1 : Uspon umreženog društva. 2000. Sv. 2 : Moć identiteta. 2002. Sv. 3 : Kraj tisućljeća. 2003.
2. Inglis, F. Teorija medija. Zagreb: Barbat i AGM, 1997.
3. Levinson, P. Digitalni McLuhan: vodič za novo doba. Zagreb: Izvori, 2001.
4. McLuhan, M. The Gutenberg galaxy: the making of typographic man. [Reprinted]. Toronto: University of Toronto Press , 2000.
5. McLuhan, M.; Fiore, Q. The medium is the massage: an inventory of effects. Corte Madera : Ginko Press, 2001.

Additional reading list
1. Castells, M. Internet galaksija: razmišljanja o Internetu, poslovanju i društvu. Zagreb: Naklada Jesenski i Turk, 2003.
2. Ludes, P. Einführung in die Medienwissenschaft. 2. Aufl. Berlin: Erich Schmidt,Verlag, 2003.